Smart Content. Measurable Results.

Start driving value through data-based digital content strategies today.

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What is SMART content?

Lots of creative firms deliver content that looks good. But in today’s marketplace, that’s not enough. You need content that’s driven by strategy – content that will produce specific, measurable, achievable, relevant, and timely results. By applying leading project management methodologies alongside proven digital marketing and communications tactics, we create powerful results.

Change Communications

When a company asks its customers and employees to start doing things differently, how they ask matters.

We help you craft communication strategies and deliverables that serve up the right message to the right people at the right time.

  • Stakeholder analysis
  • Targeted communications plans
  • Message maps
  • Website strategies
  • Information architectures
  • Wireframes
  • Micro-copy

UX Content Strategy

If customer experience matters to you, then you need to design content with the customer in mind.

We apply user-centered research and design practices to deliver content in a way that informs, guides, and motivates users.

Content Marketing

Today’s consumers want stories, not sales pitches.

We’ll help drive customers into your marketing funnel with high-impact content that’s relevant to your target audience.

  • Brand storytelling strategy
  • Persona development
  • Thought-leadership articles
  • Content platform development


About Jennifer Roth

Jennifer Roth is a senior marketing communications professional with nearly 15 years of experience developing innovative strategies for informing, guiding, and motivating people through digital content. Her unique blend of creativity and analytics has created value for a wide variety of organizations, from mid-sized local businesses to Fortune 500 corporations.

Jennifer has a history of turning challenges into opportunities. During the oil market downturn of 2015–2017, she transformed the media relations program of a multinational oilfield services company. Next, she led the change communications strategy for ExxonMobil’s transition to cloud computing. In 2020, as COVID-19 drove disruption on an unprecedented global scale, Jennifer decided to lean into the change. She founded Content x Design, a firm whose name reflects her analytical, data-based approach to creative work.

Let's get down to business.

Are you ready to unleash the power of SMART digital content to solve your business challenges?

  • Manage change in your organization
  • Delight customers and users
  • Increase brand trust and customer loyalty
  • Drive more conversions
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